Joelle Lester, J.D.

Director of Tobacco Control

Public Health Law Center

Joelle Lester directs the Public Health Law Center’s tobacco control work, including the work of the Tobacco Control Legal Consortium, which supports tobacco control policy change throughout the United States. Lester coordinates the tobacco control team’s provision of legal technical assistance; oversees preparation of friend-of-the court (amicus curiae) briefs in key cases; coordinates litigation support to city and county attorneys, state attorneys general and legal counsel representing advocacy organizations and individual citizens; assists with development of educational materials; and provides educational and training presentations at state, regional and national conferences. In addition, Lester oversees the Consortium’s efforts to convene national thought leaders around bold policy options to end the tobacco epidemic and organizes regional meetings to provide training and support to tobacco program managers around the country.
Prior to joining the Public Health Law Center, Lester worked as a litigation associate at the Minneapolis firm of McGrann Shea Carnival Straughn & Lamb, Chartered. Before attending law school, Lester was a grassroots organizer, organizing director and executive director of the Oregon Student Association, a non-profit higher education advocacy group. Lester also worked as a lobbyist for the Wisconsin Association of School Boards, advocating for public K-12 education.

Jeffrey Jordan, MA

President and Executive Creative Director

Rescue Change Agency

Jeffrey Jordan prioritizes social change. Observing the lack of effective social marketing services, he started Rescue when he was 17 years old. Jordan studied marketing for his undergraduate degree and received a master’s degree in psychology from the University of California, San Diego. Today, Jordan continues to lead Rescue, a behavior change marketing agency. As president and executive creative director, he oversees the management of dozens of behavior change programs around the country as well as a staff of 150 change agents across five offices. As the developer of Social Branding®, Jordan focuses on the relationship between identity, culture and behavior to cause behavior change across all age groups.

Dr. Sunny Shin
Sunny Shin, Ph.D.

Associate Professor, School of Social Work

Virginia Commonwealth University

Sunny Shin is an associate professor in the VCU School of Social Work and the VCU School of Medicine Department of Psychiatry. He is also a faculty affiliate of the Institute for Drug and Alcohol Studies at VCU. Prior to joining VCU in 2013, Shin was a faculty member at the Boston University School of Social Work and is currently a faculty affiliate at the Boston University Center for Addictions Research and Services. Having a broad practice and research experience in childhood traumatic experiences and addiction, Shin’s research has tested theoretical models and theory-driven preventive interventions that include individual vulnerability characteristics, social processes and environmental variables as well as the interactions between these. In particular, Shin’s research team has focused on developing and testing theoretical models that explain the developmental mechanisms that link childhood traumatic experiences to adolescent substance abuse. His team has also designed and evaluated several innovative drug preventive interventions for adolescent populations. Shin’s research has been funded by National Institute of Drug Abuse, National Institute on Alcohol Abuse and Alcoholism, Substance Abuse and Mental Health Services Administration, White House Office of National Drug Control Policy, Virginia Foundation for Healthy Youth and ABMRF/Foundation for Alcohol Research. His work has been published in leading academic journals including the Alcoholism: Clinical and Experimental Research, Drug and Alcohol Dependence, Preventive Medicine, and Psychiatric Services. Shin has received various awards including the Society for Social Work and Research Excellence in Research Award, National Institute of Mental Health Children’s Health Intervention Prevention Service Fellowship Award, the Robert Wood Johnson Foundation New Connections Fellowship Award, and the Daniel S. Sanders Fellowship, University of Illinois.

Robert DuPont, M.D.


The Institute for Behavior and Health

For more than 40 years, Robert L. DuPont, M.D., has been a leader in drug abuse prevention and treatment. Among his many contributions to the field is his leadership as the first Director of the NIH National Institute on Drug Abuse (1973-1978) and as the second White House Drug Chief (1973-1977). Following his distinguished public career, in 1978 DuPont became the founding president of the Institute for Behavior and Health, Inc.

DuPont maintains maintains an active practice of psychiatry specializing in addiction and the anxiety disorders and has been Clinical Professor of Psychiatry at the Georgetown University School of Medicine since 1980. His signature role throughout his career has been to focus on the public health goal of reducing the use of illegal drugs.