REDUCE

TOBACCO USE

CONFERENCE 2016

PRINT SESSIONS

April 25, 2016

Opening Plenary Session

Opening Remarks

Dr. William Hazel, M.D.
Virginia Secretary of Health and Human Resources

Keynote Speaker

U.S. Surgeon General Vice Admiral (VADM) Vivek H. Murthy, M.D., MBA (Invited)
U.S. Department of Health and Human Services

Concurrent Sessions #1

When Youth Talk, Adults Listen: Engaging Youth in Policy Change

Joshua Pritchett
Gustavo Torrez
Campaign for Tobacco-Free Kids

Soni Tankersley, MS
Rescue Social Change Group

Virginia high school students
Y Street

Youth can play a critical role in policy change initiatives. Adult leaders should know that engaging young people in such efforts doesn’t have to be expensive or time-consuming. This interactive session will summarize strategies for engaging youth in local and statewide policy campaigns and will feature successful youth engagement models from across the nation. Presenters will review the youth engagement tools used by national groups the Campaign for Tobacco-Free Kids, Evolvement Denver and Virginia’s Y Street youth advocacy group. The training and data collection resources of these groups will be reviewed as well as their means to prepare youth to share their findings with decision-makers. This interactive session will outline strategies to engage youth in local and statewide policy campaigns and will showcase the impact of these efforts.

Learning Objectives:
1. Identify the critical role youth advocates serve to influence decision-makers and build community support for policy change.
2. Describe Y Street’s and Evolvement’s models of youth engagement and policy change.
3. Discuss the appropriate blend of youth empowerment and adult coordination for successful youth involvement in policy change.
4. Identify successful youth engagement methods using best practice models.

SMH: Why Kids Do What They Do

Kate McCauley, M.Ed., LCSW
Center for Parents and Teens, Falls Church, Va.

What are they thinking? As adults, we often ask ourselves this question when we watch young people do something goofy, reckless, or mean. If we understand what’s going on for young people developmentally, it makes more sense. During this session the presenter will explore what’s happening for young people as they are developing socially and emotionally while trying to arrive successfully into adulthood. Equally important, the session will cover what youth won’t divulge about what they really need from the adults around them.

Policy Trends and ENDS on College Campuses

Katie Halverson
American Lung Association in Wisconsin

Lisa Kehl, MPH, MSW
Kristen Scholly, Ph.D.
University Health Services-Health Promotion, University of Hawaii at Manoa

Tobacco-free college campus policies are a growing trend as a way to prevent tobacco use and ENDS (Electronic Nicotine Delivery Systems) use among young adults. At the core of effective tobacco-free campus initiatives are educational campaigns and strong partnerships. This session will explore the necessary components of a tobacco-free college campus policy and ways to successfully engage partners to pass and maintain such a policy. Information will be shared on the current research related to ENDS use among the college population as well as specific ways to heighten awareness about the use of these products on campus. Presenters will help participants identify where gaps currently exist in tobacco use regulations and where measures can be taken to address this new form of nicotine exposure from ENDS aerosol discharge on campus. Tools will be shared for training, campaigns, and technical assistance for colleges. In addition, participants will brainstorm creative social marketing campaign ideas for campuses.

Learning Objectives:
1. Summarize the benefits of a 100% tobacco-free college campus policy and identify resources to develop policies.
2. Understand the current research on e-cigarettes and other ENDS products as it relates to the college population and existing tobacco-control policies.
3. Describe potential partnerships and effective strategies that can further tobacco-free campus efforts.
4. Identify resources that can be useful in addressing e-cigarette misperceptions among the college population.

Finished with Flavors: Protect Kids by Restricting the Sale of Flavored Tobacco in Your Community

Delmonte Jefferson
National African American Tobacco Prevention Network (NAATPN)

Joelle Lester, J.D.
Tobacco Control Legal Consortium, a program of the Public Health Law Center

Tobacco manufacturers have found it profitable to market flavored cigars, cigarettes, and smokeless tobacco to youth. By masking tobacco’s harsh flavor with fruit, candy, and menthol flavors, these products attract the next generation of “replacement smokers” and tobacco users. Tobacco companies also appeal to youth with advertisements and packaging that exhibit colorful and trendy designs. In 2009, in response to this public health concern, the United States banned cigarettes that contain flavors other than tobacco or menthol. Unfortunately, this leaves menthol cigarettes and all flavors of other tobacco products on the market to attract and addict new young tobacco users. In this session, presenters will discuss the history and evidence of harm posed by flavored tobacco products including menthol. This session will explore the role flavors play in facilitating youth initiation of tobacco use and will discuss the legal authority that states and communities have to regulate the sale of flavored tobacco products. Participants will gain an understanding of the various policy options available to state and local governments to regulate these products in an effort to protect young people and reduce health disparities. Presenters will share important points to consider when crafting and implementing policies to maximize the impact on public health.

Learning Objectives:
1. Discover the history of flavored tobacco products as well as the latest evidence about the health harms of flavored tobacco.
2. Describe state authority to regulate the sale of flavored tobacco products.
3. Analyze the various policy options that are available to states and communities.

Ride and Play Tobacco Free: Two Community Initiatives that Promote Tobacco-Free Living

Sharon D. Arndt, MPH, MPA
Community Health Development and Preparedness, Fairfax County Health Department

Matthew C. Herman, MPH, CHES
Consortium for Infant and Child Health, Eastern Virginia Medical School

Tobacco-free workplaces and restaurants are commonplace today. Campaigns that address smoking in cars or in public parks are less so. This session will focus on the innovative efforts of two communities that are working to promote tobacco-free living in unexpected places. The Consortium for Infant and Child Health’s (CINCH) campaign titled #757SmokeFreeRide (#757SFR) encourages its community to take the pledge to protect children from secondhand smoke in cars. Taking the pledge means drivers do not allow children to ride in a car that has been smoked or vaped in at any time. This presentation will immerse the audience in the campaign’s messaging strategies, approaches and partner recruitment efforts. In Fairfax County, VA, the Partnership for a Healthier Fairfax developed a Community Health Improvement Plan (CHIP) that includes Tobacco-Free Living as a priority area. The Partnership’s Tobacco-Free Living Team researched and developed a policy proposal for “Tobacco-Free Play Zones” which was approved by local park authority boards and athletic councils. This presentation will focus on the collaboration of the team and its community stakeholders resulting in signs being installed in over 1300 playgrounds, athletic fields/courts and skate parks. Presenters will share the policy’s impact on the nearly 2 million people visiting their public play zones each year. Participants will brainstorm ways to replicate similar pledge campaigns or tobacco-free play zones in their communities.

Learning Objectives:
1. Summarize development, successes and future plans of the #757SmokeFreeRide campaign, including messaging and materials.
2. Understand “Tobacco-Free Play Zones” as a policy, system and environmental change strategy and learn about its development and implementation in all public play zones in Fairfax County, Va.
3. Examine recruitment and partnership of community stakeholders involved in each effort and identify how assessment data can be used to prioritize a community’s public health agenda.

It’s About Time: Addressing Tobacco Use in Residential Facilities for Vulnerable Populations

Kerry Cork, J.D., MA
Tobacco Control Legal Consortium, a program of the Public Health Law Center

Pat McKone
Mission Programs, American Lung Association of the Upper Midwest

Addressing the high prevalence of smoking among vulnerable young adults – particularly those who struggle with mental health disorders, substance abuse, and related health disparities – is a difficult task for many in the public health community. Although the smoking rate for U.S. youth has declined in recent years, smoking rates among youth who engage in high risk behaviors and/or who suffer from mental health issues, alcohol abuse and other substance use disorders remains high. Additionally, adults in America with mental health disorders smoke nearly half of all cigarettes produced, yet are only half as likely to quit as other smokers. This session will provide an overview of the problem of tobacco use among vulnerable populations housed in U.S. residential “assisted living” settings, including shelters, halfway houses, and adult foster care facilities. In these settings, troubled youth and other priority populations live in supervised environments, where addressing nicotine addiction is often seen as less a priority than these behavioral health disorders, and where tobacco use may be common among staff and treatment providers as well as fellow residents. Presenters will share examples of several states and facilities that have implemented policies that make tobacco-free living a viable lifestyle option for these vulnerable populations. Resources will be identified for addressing secondhand smoke exposure among disparate populations.

Learning Objectives:
1. Describe reasons for tobacco use prevalence rates among vulnerable young adults, particularly those suffering from substance abuse and mental health disorders.
2. Identify three barriers to adopting, implementing and enforcing tobacco control policies in residential facilities and placement settings for vulnerable young adults.
3. Discuss three practical ways to reduce tobacco use and secondhand smoke exposure in residential facilities for vulnerable populations.

Lunch Plenary Session

Electronic Nicotine Delivery Systems (ENDS): Science, Regulations, Policies and Communications

Brian A. King, Ph.D., MPH
Deputy Director for Research Translation Office on Smoking and Health
Centers for Disease Control and Prevention

Dr. King will provide the most up-to-date answers to four key questions related to electronic cigarettes, including: 1) What are the different types of electronic cigarettes available on the U.S. market and how do they work? 2) Are there differences in the use of electronic cigarettes across U.S. youth and adult population groups? 3) What are the potential public health harms and benefits of electronic cigarettes at the individual and population levels? and 4) What are some policy options that could be implemented to minimize potential harms of electronic cigarettes?

Concurrent Sessions #2

Youth in Action: Advocating for 100% Comprehensive Tobacco-Free Schools

Danny Saggese, MBA
Virginia Foundation for Healthy Youth

Virginia high school students
Y Street

Youth advocacy can play a critical role to influence key decision makers and change policy. The statewide youth-led volunteer group in Virginia – Y Street – demonstrates that youth can successfully advocate for and support tobacco-free school environments. This session will review the components of the 24/7 Campaign where youth advocates are working toward the promotion and enforcement of 100% comprehensive tobacco-free school policies. Presenters will discuss strategies and lessons learned in the first year of the project including data collection efforts, training youth to communicate with key decision-makers and planning special events. Participants will see firsthand the positive impact that youth involvement can have in tobacco use prevention policy efforts.

Learning Objectives:
1. Recognize the critical role youth advocates serve to influence decision makers, while recognizing the appropriate blend of youth
empowerment and adult coordination for successful youth involvement and campaign outcomes.
2. Understand the importance of establishing campaigns with clear objectives, standardized measures of progress, and messages to motivate youth participation while limiting the amount of adult management to achieve outcomes.
3. Understand the concept of creating comprehensive tobacco-free school policies through a case study of the 24/7 campaign in Virginia. The audience will learn about campaign survey results, campaign strategy, event execution, key meetings, and other continued efforts to implement, communicate, and enforce school and division tobacco-free policies in Virginia.

Connect with Kids! Building Positive, Supportive Relationships with Kids

Michael W. Swisher
Arlington Partnership for Children, Youth, and Families

Research is clear that having positive adults in the lives of a young person reduces risk-taking behavior. But what does such a relationship look like? And how do you build those when you have 30+ other kids vying for your attention? Part information, part inspiration, this session will provide fundamentals of building positive, supportive relationships with young people in programs.

Peers Against Tobacco (PAT) and Tobacco-Free Hokies: Innovative College Campaigns

Jon Fritsch, MS, CTTS
Laurie Fritsch, MSEd, CHES, CTTS, CSCS
Virginia Tech, Hokie Wellness

Lara Latimer, Ph.D.
The University of Texas at Austin

Darrien Skinner
Texas State University

Research shows that most lifelong tobacco users initiate use before age 26; thus, tobacco prevention and cessation efforts aimed at young adults are critically needed. The college campus environment can present a new place for experimentation with Other Tobacco Products (OTPs), such as hookah or electronic cigarettes as well as social pressures to use traditional cigarettes or smokeless tobacco. This session will delve into the work at The University of Texas at Austin, Texas State University and Virginia Tech to promote tobacco-free lifestyles on their college campuses. Presenters will review campus campaigns including their management, implementation and evaluation methods. Tools and resources will be shared that can be duplicated for comprehensive campus policies, community involvement, peer education and environmental scans.

Learning Objectives:
1. Describe why college students are a priority population for tobacco prevention.
2. Identify the programmatic components of the Tobacco-Free Hokies (TFH) campaign and the Peers Against Tobacco (PAT) program.
3. Identify and describe resources for media campaigns, online curricula, tools to assist with campus policy improvement, community partnerships, peer education and environmental scans.
4. Discuss ways to replicate the campaign/program models.

The 3 R’s of E-cigarettes: Risk, Retail and Regulation

Luke Chalmers, MPH, CHES, CPH
Linnea Fletcher, MPA, MPH
Utah County Health Department

William C. Tilburg, J.D.
Network for Public Health Law – Eastern Region

Despite skyrocketing sales and use figures, e-cigarettes remain largely unregulated. Currently, most states prohibit the sale of e-cigarettes to individuals under the age of 18, and at least 16 states require liquid nicotine containers be sold in child-resistant packaging. Yet few jurisdictions take other steps to regulate these products. The proposed FDA deeming regulation contains little more than language prohibiting the sale of e-cigarettes to minors nationwide. This session will introduce and analyze common sense policy options for regulating the sale and use of e-cigarettes and reducing youth access to such products. Licensing, zoning, indoor use restrictions, taxation, and other strategies will be described. Discussion will cover addressing common challenges and obstacles, to enacting state and local laws regulating the sale and use of e-cigarettes. State and local health department collaboration will be emphasized as a means to develop effective statewide policy.

Learning Objectives:
1. Describe policy options state and local governments can use to regulate the sale and use of electronic cigarettes.
2. Identify challenges to adopting and implementing policies regulating the sale and use of electronic cigarettes.
3. Understand the importance of local and state health departments working together on tobacco product policies and regulations.

Helping Those Who Serve – Cessation Efforts in the U.S. Military

Paul Fitzpatrick, MA
Defense Health Agency

Kimberlee Homer Vagadori, MPH
California Youth Advocacy Network

In 2011, the Department of Defense (DoD) published a survey describing the alarmingly high rates of tobacco use among military service members. According to the study, close to half of all those who serve in the military (49.2%) used a nicotine product in the past 12 months. Similar to active duty service members, military veterans also have disproportionately high rates of tobacco use. This session will summarize the problem of tobacco use in military communities and share strategies for increasing access to culturally appropriate cessation services. Presenters will discuss the valuable partnerships that were used and the specific cessation services offered to help military members and veterans quit.

Learning Objectives:
1. Describe the key factors surrounding tobacco cessation in the military.
2. Describe resources available to service members to help them quit tobacco use.
3. Summarize digital advertising tactics that can be used to reach a targeted audience with a specific message.

Best Practices from FDA’s The Real Cost Campaign

Sean Forbes
Michael Murphy
Office of Health Communication and Education, Center for Tobacco Products, U.S. Food and Drug Administration

In 2014, in an effort to reduce the death and disease toll of tobacco, the Food and Drug Administration’s Center for Tobacco Products (CTP) launched The Real Cost (TRC) – a national youth tobacco prevention media campaign. Initially, the TRC campaign was aimed at preventing cigarette use among youth ages 12-17 at risk for smoking (i.e. those susceptible to or experimenting with cigarettes). In 2016, CTP broadened the scope of the campaign to become the first nationwide campaign aimed at preventing smokeless tobacco (SLT) use. In doing so, TRC expanded its target audience to include youth who are the most vulnerable for SLT use - rural, white male youth. This presentation will detail the TRC’s campaign development, implementation, and evaluation as a scalable model for other evidence-based social marketing campaigns.

Learning Objectives:
1. Describe how the CTP’s first tobacco-focused public education campaign aims to prevent cigarette and smokeless tobacco use among youth.
2. Identify the primary goals of The Real Cost campaign and explain the research methods employed in the development and testing of The Real Cost messages and creative elements.
3. Identify ways to replicate the campaign locally or on a smaller scale.

Sub-Plenary Sessions

The Crossroads of Tobacco and Marijuana

Cynthia Hallett, MPH
American Nonsmokers' Rights Foundation

Alayne MacArthur, MS
Circa Learning LLC

The legalization of recreational marijuana poses a number of concerns and challenges for public health. A commercial marijuana industry has the potential to act in the same manner as the tobacco industry in recruiting young smokers and keeping them hooked. According to a report commissioned by the tobacco company, Brown and Williamson, and cited by SAM (Smart Approaches to Marijuana): "The use of marijuana … has important implications for the tobacco industry in terms of an alternative product line. [We] have the land to grow it, the machines to roll it and package it, the distribution to market it." The tobacco industry has worked successfully for decades to conceal the harms of its product, develop powerful marketing strategies targeting youth and oppose clean indoor air measures. Thus, very specific concerns arise for those working to educate youth and young people about the harms of marijuana when more states entertain the issue of legalizing its recreational use. Public perception, particularly among youth and young adults, that marijuana is ‘natural’ and ‘safe’ is contributing to an increase in the prevalence of marijuana smokers and a significant push for exempting marijuana from smoke-free laws. This session will explore the trajectory and implications of a legalized cannabis market and the similarities between the two industries. Presenters will inform and prepare participants to advise decision-makers on sound public health policy that includes comprehensive smoke-free laws without exemptions.

Learning Objectives:
1. Understand the potential for the tobacco industry’s expansion into the legalized cannabis market and how their marketing strategies are already being used.
2. Identify effective approaches for increasing youth resistance to marijuana marketing and use, similar to tobacco prevention methods. Supply models for delivering cost- effective professional development that prepares educators to teach about these issues.
3. Discuss scientific rationale for including marijuana in smoke-free laws.
4. Review current policy trends including marijuana use prohibitions in smoke-free spaces and explore current experiences with implementing smoke-free laws that include marijuana and electronic tobacco and marijuana delivery devices.

Restricting Youth Initiation: Taxation and Minimum Sale Age of 21

Becca Knox, MPH/MSW
Campaign for Tobacco-Free Kids

Increasing tobacco taxes is still one of the most effective strategies to reduce tobacco use, especially among youth. The 2014 Surgeon General’s report reiterated this when it stated, “The evidence is sufficient to conclude that increases in the prices of tobacco products, including those resulting from excise tax increases, prevent initiation of tobacco use, promote cessation, and reduce the prevalence and intensity of tobacco use among youth and adults.” However, state tobacco taxes have stagnated – there have been very few increases in recent years, and where they have passed, the increase amounts have been small. We need to better understand why that is, and how to move past any obstacles. This session will address the current status of state tobacco tax rates, recent developments in states, and provide an overview of the fundamental elements of tax policy to cover all tobacco products – both cigarettes and non-cigarette products. Further, the presenter will examine common arguments against tax increases so that attendees can be prepared when confronted by opponents.

Why Point of Sale Matters - Featuring CounterTools.org

Nina Baltierra, MPH
Counter Tools

Jessica Eaddy, MSW
UNC Gillings School of Public Health

Colleen Hughes, CSAPC
Virginia Department of Behavioral Health and Developmental Services

In 2012, the tobacco industry spent over $9 billion marketing and promoting cigarettes and smokeless tobacco products, 91% of which was spent at the point-of-sale (POS) or retail environment. Exposure to POS advertising and promotions has been found to prompt smoking initiation in youth, encourage tobacco use and undermine quit attempts. States and communities must enlist comprehensive POS tobacco control measures and effective policy solutions to overcome industry tactics. This session will explore the problem of tobacco in the retail setting; identify ways to assess the problem in a methodological, reliable, fun way; and review comprehensive solutions to bring about positive changes in local communities. Presenters will discuss CounterTobacco.org, a free, comprehensive online resource for local, state, and federal practitioners and policymakers interested in advancing tobacco control strategies in the retail environment. A demonstration of the Counter Tools Store Mapper will illustrate how density can be related to demographics and health disparities of communities. The history of the Virginia retailer verification project including its process and protocols will be reviewed and results from this pilot program will be shared. CounterTobacco.org’s up-to-date resources about the POS problem, policy solutions, tools, and media galleries will also be showcased.

Learning Objectives:
1. Review research linking point-of-sale marketing and advertising to youth smoking initiation and maintenance. Understand the importance of point-of-sale strategies in tobacco control.
2. Introduce practitioners to tools that can be used in their point-of-sale work with youth via the website, countertobacco.org
3. Explore possibilities in terms of community engagement, point-of-sale policies and behavioral health initiatives as a result of the data gathered through the project.

Smoke-Free Housing: HUD Initiatives and the Alexandria Redevelopment and Housing Authority

Roy Priest
Alexandria Redevelopment and Housing Authority, Alexandria, Va.

Rachel M. Riley
Office of Lead Hazard Control and Healthy Homes, U.S. Department of Housing and Urban Development

This session will highlight the U.S. Housing and Urban Development (HUD)’s major policy activities to promote smoke-free housing policies among low-income housing providers, including its proposed regulation published in November 2015 that applies to public housing authorities. Participants will also learn about the experience of the Alexandria Redevelopment and Housing Authority in Northern Virginia as it transitioned to smoke-free policies for its more than 1000 housing units. Participants will also hear about various partners that may assist them in working with low-income housing providers. Presenters will discuss the perspectives of federal and local agencies that have promoted and implemented smoke-free policies for low-income individuals and families who reside in multi-unit properties. The experiences of the Alexandria Redevelopment and Housing Authority will document that implementing a smoke-free policy in affordable housing can be an effective strategy to improve indoor air quality and reduce exposure to secondhand smoke. Smoking cessation will be discussed as an important complement to a policy change as many residents view it as an opportunity to quit smoking.

Learning Objectives:
1. Identify methods to implement smoke-free policies in multi-unit housing, with focus on low-income housing units.
2. Learn strategies to promote smoking cessation during smoke-free policy implementation.
3. Identify resources available to assist with implementation of a smoke-free policy in multi-unit housing.

April 26, 2016

Opening Plenary Session

Opening Remarks

Marissa Levine, M.D., MPH
State Health Commissioner
Commonwealth of Virginia

Keynote Speaker

Mitch Zeller, J.D. (invited)
Director, Center for Tobacco Products
U.S. Food and Drug Administration

Concurrent Sessions #3

Tobacco Use Prevention for Gen Z: There IS Something New Under the Sun

Donna Gassie, MPA
Virginia Foundation for Healthy Youth

Generation Z lives in a fast-paced, hyper-abbreviated, selfie-shrouded universe. To that end, tobacco use prevention programs for today’s teens must evolve in order to bring effective skill building opportunities and current facts to young people in a way that is real and relevant. Today’s teens not only need to learn the harmful effects of traditional combustible and smokeless tobacco in fun and engaging ways but they also need the facts about Other Tobacco Products (OTP)’s like hookah, ENDS (Electronic Nicotine Delivery Systems) and dissolvables. This session will offer a new resource available from the Virginia Foundation for Healthy Youth (VFHY) to enliven evidence-based tobacco use prevention programs. Presenters will review the newly-developed Other Tobacco Products Module which can be taught in a variety of youth settings. The program’s development, implementation and evaluation details will be shared as well as other new and compelling ways to deliver tobacco use prevention lessons in the classroom.

Tobacco-Free Community Colleges and Historically Black Colleges and Universities: Healthier Places to Learn and Work

Christine Hunt
Kristen Tertzakian
Truth Initiative

Jim D. Martin, MS
North Carolina Division of Public Health

With 99% of smokers starting before age 27, college campuses are critical partners in the effort to decrease tobacco use initiation, help tobacco users quit, and reduce exposure to secondhand smoke. The number of colleges and universities with a 100% smoke- or tobacco-free policy has nearly tripled over the past five years from 446 in 2010 to 1,620 in 2015. To build on this momentum, Truth Initiative, a national public health non-profit organization, is supporting community college efforts and assisting Historically Black Colleges and Universities (HBCUs) to adopt comprehensive tobacco-free policies. HBCUs and community colleges serve predominately low-socioeconomic communities and a population with disproportionately high smoking rates as well as first-generation college students. This session will outline the tools available through the Truth Initiative for these specific campus environments. The North Carolina Tobacco Prevention and Control Branch works with community colleges in the state on tobacco-free campus policies through training, technical assistance and resources. Since 2007, 38 of 58 community colleges in North Carolina have effectively adopted and implemented a 100% tobacco-free campus policy.

A Road Map for Educating Policymakers

Joy Blankley Meyer
American Lung Association of the Mid-Atlantic and Pennsylvania Alliance to Control Tobacco (PACT)

Not sure where to begin when meeting with decision-makers? This session will provide a map in more ways than one! The presenter will share two key strategies for educating lawmakers: 1. Advocacy workshops, which culminate in an annual “Advocacy Day” at the state capitol; and 2. District-level maps, which help to illustrate how policy issues impact policy makers and their constituencies on a local level. This interactive presentation will include examples of workshop activities (e.g. advocacy tips, interactive rebuttal practice) and a slideshow demonstrating maps and other advocacy tools. These strategies have strengthened advocate knowledge of high-priority legislative issues and helped to coordinate key messages that can be used statewide. Participants will learn how to develop or expand their current advocacy efforts by adopting similar strategies.

Learning Objectives:
1. Describe strategies for coordinating and evaluating advocacy workshops and advocacy days.
2. Discuss and illustrate potential workshop activities, such as advocacy tips and interactive rebuttal practice.
3. Demonstrate how maps can visually portray data relating to legislative issues and individual legislators (i.e. district-level mapping) and how maps can supplement other information during sessions with legislators.

Youth as Agents of Change: Empowerment and Advocacy

Kimberlee Homer Vagadori, MPH
California Youth Advocacy Network

Amanda Irizarry
Steven Jackson, MPH
Jamie Magee, MSW, MSPH
Tobacco Control Services, Health Promotion Council

As demonstrated in the Centers for Disease Control Best Practices User Guide on Youth Engagement, comprehensive tobacco control programs must involve youth to advance policy change. This session will examine two youth advocacy training programs and their ability to empower youth to make sustainable changes in their communities, their states and beyond. Presenters from the California Youth Advocacy Network and the Health Promotion Council in Philadelphia will share tools that allow organizations to assess their capacity to recruit and engage youth and train them on the basics of persuasion, community mobilizing and public health education. This session will showcase how young people trained as advocates benefit from the unique blend of classroom learning, discussion, observation and action in their community. Outcomes of events and activities will be shared as well as lessons learned through individual campaigns.

Learning Objectives:
1. Identify and discuss two approaches to youth advocacy training and strategies to educate and mobilize youth.
2. Determine if and how the strategies can be implemented in other communities to engage, train and empower youth around issues of youth tobacco prevention.
3. Assess their organization’s capacity to engage youth as partners in advocacy.
4. Identify opportunities for youth to advocate for local policy change and/or create a plan for developing a strong youth-adult partnership.

New Approaches for Impacting the Tobacco Retail Environment

Kristina A. Hamilton, MPH
American Lung Association

Erika C.E. Mansur, JD
Arizona Office of the Attorney General

The tobacco retail environment is typically flooded with eye-catching advertisements, special price promotions, colorful packaging and easy access to products due to placement. All of these tactics make tobacco products more appealing to youth. This session will deconstruct the retail environment through point-of-sale audits conducted in Chicago and will also review recent efforts of the Arizona Office of the Attorney General to improve the Assurances of Voluntary Compliance (AVC) among thirteen of the largest national retailers. This surveillance data can be valuable information for lawmakers, regulators and community members in their efforts to strengthen youth access laws and improve the retail environment in their communities. Presenters will share practical suggestions for public health agencies and advocates who are interested in assisting with AVC monitoring. A sample AVC inspection form for use by adults or youth will also be presented.

Learning Objectives:
1. Understand tobacco companies’ efforts to target youth at the point of sale.
2. Identify the value of conducting point-of-sale surveillance at the community level and learn how to conduct in-person store audits.
3. Understand the AVC that exist at thirteen of the largest national tobacco retailers.
4. Learn how to use the AVC inspection form in the retail environment.

Lunch Plenary

All Teens Are Not the Same - How Different Teen Peer Crowds Increase or Decrease Tobacco Use Risk

Danny Saggese, MBA
Director of Marketing
Virginia Foundation for Healthy Youth

Jeffrey Jordan, MA
President & Executive Creative Director
Rescue Social Change Group

Description to come.

PRINT SESSIONS